Tag Archives: horizontal content curation

A Content Curation Primer

Well today’s show will cover a Content Curation Primer, specially what are some things you need to keep in mind as you go out there and first get started with content curation.

Let’s jump right in…

Now, we’re going to start on something a little bit, let’s say a higher purpose. Let’s say something more like a quest. And what I mean by that is to be a good curator, and if you really want to have success with content curation, you’ve gotta somehow have this higher calling that you are going to be the best content curator within your market, within your niche, or just in the world.

It’s About Authority and Trust

That might seem like a lofty goal but I think the reason you need to think that way is if you want to gain authority, if you want to gain trust, if you want to gain traffic, if you want content curation to be a strategy that’s going to pay off for you, you’ve gotta be really good at it. That means you don’t curate crap. You don’t curate stuff that people don’t care about. You curate good stuff. , or you find a way to curate stuff and relate it through commentary in ways that your target market hasn’t thought of, or in ways that helps your target market gain clarity.

So that’s something to keep in mind when you first get started with content curation.

Keeping a Schedule

Another thing is keep a schedule. I notoriously hate keeping schedules, but I find every time I do it, I get more done and I accomplish more and more things happen and it just works. So with any marketing strategy, with anything else, I believe you need to keep a schedule. This is the same thing with curation. If you’re going to curate, curate the same amount every day, curate the same time. You can mix it up and test, but keep a schedule. That usually means a daily schedule. Especially with curation.

Now it depends on your market or your niche how much content you want to curate. Something you can just curate once a week and that’s good enough. But most and the way the world works today with information and the flow of information, and garnering attention on a consistent basis, you should really keep a schedule to curate on a daily basis.

Maybe you can take the weekends off. Or a lot of times you will notice even in B2B or business to business environment, there’s a lot of people who are still around looking at stuff. That’s maybe when they have time to do research or look for other options. So think about that. Think about how can I curate stuff on a consistent basis. That’s what wins in marketing, that’s what wins in blogging, and it especially wins in content curation.

 Curate Great Content (Only Those Worthy)

The next thing is, curate – we kind of talked about this – which curate great content. And one thing I would caution you from is don’t curate stuff that everyone else in your market curates.

Because then you are just part of the noise, and you don’t want to be part of the noise, so consistently find things that you can curate that your market doesn’t know about or that you can actually pull in and relate it to your market.

And in some ways, and this is what you’ll notice with good curators that maybe you follow or just places that you see that are good curators, their sources are gold.

Meaning where they find their content and where they get their content is highly reliable. It’s stuff that their target market will care about and it’s sources that they’ve developed maybe over years that really kind of put them above the rest, so you’ll want to think about that as well. Don’t curate from where everybody else does cause then you’re part of the noise.

Horizontal Content Curation

One of the strategies and we have actually a slide share kind of a presentation that we put together called horizontal content curation – you can search Google for that, or you can go to Curation Traffic to check that out- but horizontal content curation is taking a topic that is – and the example we give in there is storytelling. I believe any good marketer, if they know storytelling, then can be an even better marketer, so I believe the ability for a marketer to tell a story makes them very powerful. So a lot of times we curate stuff around storytelling from writing blogs, writing websites, writing magazine, that talk about how to write a novel, how to develop characters then we relate it to marketing. Cause then I believe, once again, if you are a good storyteller you can be a good marketer.

So that’s a good example and you can get more information about that by just Google horizontal content curation, pretty sure we’re the only ones that have talked about that, or you can visit Curation Traffic, it’s in our resources section.

The Calling of the Curator

So that’s a good example, and those are some things I would keep in mind when you go out there and really start with your content curation. So first, only curate good stuff. Have a higher calling, have a calling that is bigger than yourself and really look at yourself as this top notch curator and I know it sounds,

I guess in some ways, have a code of ethics. I know it sounds, I don’t know what the word I’m looking for, but it sounds like this kind of out there, touchy feely thing. I believe it’s one of the, every time I see someone have success as a curator, they’ve always really took the role of curation as an important aspect of their business, so I’d do the same thing with your own stuff.  And find stuff that no one else is curating because your sources are gold.

So that’s all in this episode. You can learn more about Curation Traffic by visiting curationtraffic.com, you can learn a lot more about curation. And you can subscribe to this show obviously in iTunes or you can go to Curation Traffic the blog section and there will be a podcast section where you can view other episodes. Or if you are watching this on YouTube, definitely subscribe to our YouTube channel cause we release all the episodes on YouTube as well. I’ll see you on the next episode.  

6 Ways Content Curation Can Wow Your Audience

Just came across 7 great tips from Nikhil Jain on curation. Added our own thoughts as well.

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet?

#1. Know your audience

Critically important to having success with curation. It’s also one of the major deciding factors ensuring you can monetize your curation efforts.

#2. Be niche-specific

The true secret in many ways to content marketing. It’s take a niche and figure out how much you can funnel that niche down. Keep doing that until you can’t do it anymore. We also did a recent episode on How to Choose a Niche for Content Curation.

#3. “Find good shit and share it!”

This is a must… find good stuff that matters. Find things that people will care about. Find things they wouldn’t ordinarily come in contact with.

#4. Be adventurous and seek little-known curation sources

We talk about this a bit in Horizontal Content Curation.

#5. Branch out into multi-platform content curation

Distribution your curation to multi-platforms is one of the secrets we don’t talk enough about but we should. There is no one platform to rule them all. Although if you haven’t locked down your own platform do that first. Then move onto finding other platforms and other distribution channels.

#6. Turn to your readers for input

Sometimes just looking at stats every few weeks tells you enough you need to know.

There’s one final tip but you have to visit below to find that one out…

Image courtesy of tweakyourbiz.com

5 Tips for Becoming a Better Curator

Rock the Deadline created a really good post on curation. Here’s one of the best lines I’ve seen that really sums up one of the biggest success points for curation:

Content curation is an art, not a science. The most useful tool is you.

This is something we talk a ton about not only on our blog but also in the podcast, you– the ultimate curation tool.

That’s why automated curation has a long way to go. It’s also one of the reasons why our focus has been building a simple to use tool where you own the platform.

I also think these tips are spot on but wanted to add a little bit of commentary to the mix:

1. Nail your interests. Give your curation character.


This is one thing I don’t see talked about much in curation– that is ensuring what you curate holds your interest. It’s not to say you can’t curate things that don’t interest you but when you align your interest with your markets interest it really does shine through.

2. Look beyond the obvious sources. 

Awesome tip here and one of the secrets of good curation, we call it Horizontal Content Curation (quick slideshare).

3. Get out more.

Share, share, and share. The state of digital media today means that it’s easier than ever to reach your target market and sharing your curations allows this to happen. It’s also why we’ve built sharing as a core part of Cuation Traffic.

4. Don’t thieve! Comment and credit to add value. 

Basically add commentary and always attribute. Although you can follow the Digg model and simply create a platform that highlights content and is highly effective.

5. Be original in your thinking.

This is another thing we talk a ton about. Don’t curate from places everybody else curates from. Don’t highlight the same aspect of story, think outside the box. Find ways to add value in ways that your market will be surprised.

Some really good unique tips here on curation, click below to get more insight into each and every one.

Image courtesy of rockthedeadline.com