Tag Archives: how to monetize with content curation

Creating Quality and Relevant Content Effeciently

There are so many good things here from this piece by Andy Betts on Search Engine Watch.

Content marketing growth is about evolution, not revolution. There has been no revolution in the content marketing space. People have been publishing content since the days of cavemen carving on cave walls. Clearly, organizations are now becoming more content savvy and consuming media at maximum capacity. However, the key question, challenge, and opportunity for your business doesn’t lie within a tactical, 101, best practice document. The answer lies within the heart of a business, its culture, and how it scales its operation and produces quality and relevant content efficiently.

That’t the key isn’t it. Producing content that is relevant and cost effective.

Curation fits this role almost perfectly but I’ve also noticed a few things with our own content marketing I wanted to share.

In all the years I’ve done content marketing I’ve noticed that content falls within a spectrum of utility and the shiny object. Utility content is when someone is looking or searching for a specific need or want. For instance, we get quite a bit of traffic from people trying to understand how to monetize with content curation. This type of content solves a pain, a need, a  yearning question. 

The shiny object is content that doesn’t answer specific questions but  creates traffic. These are infographics, short quick hit videos, curation to some extent, and non evergreen news. These don’t typically bring someone down the purchase cycle but play a role in awareness.

You need both of these elements to have a successful content plan. So how do you produce both of these with quality and efficiently?

I speak from experience here because I’ve tried to create content just about any way you can think of. The best process I found is:

Know your Audience

This is one of the hardest elements of content marketing. Knowing what to write about and what will capture your audiences attention. I do believe the persona exercises and our own exercise in finding your target market in social media will help. But it comes down to knowing enough so you have empathy with your audience.  You know what they feel, what they desire, what they dream about, and what frustrates them. When you get to this level of understanding creating content becomes less of a challenge.

Know Your Voice

One of the best ways to discover your voice (or your organizations) is to put in writing your beliefs. What do you believe about the business your in? What do you believe about the future? What do you believe about your market? What rules wont you break in your market? What rules will you break? Do these align with what you know about  your audience. Finally is this a unique take in your market?

Create a System that Works For You

This last element is one of the most important. I should mention that you want a system that “works” and by works it should contain elements of measurement. Without measuring your content marketing effort then creating content doesn’t work. So a system is a full cycle system. From ideation, creation, to measurement. The system has to be clear, concise, and effective every step of the way. These concepts could be an individual post and I think I will create one here this week– but let’s cover them at a high level. For all three elements (ideation, creation, and measurement)  you want to measure the time, process, and effort it takes to accomplish each one individually.

You should be able to look at these results and make an assessment if the system you created is effective.

 

Content Curation: Key Highly Effective Tips and Ideas

Content curation certainly has its supporters and detractors. Some suggest that it’s no different than aggregation, while advocates contend that it’s another way to share timely information and insights that support a brand and its corporate marketing goals.

Calls to action

One of the most important aspects of any content marketing strategy. We talk a ton about this in our training Curation Mastery Training. We’ve also talked about it on the blog quite a bit, How to Monetize with Content Curation. It’s also why we created the additional plugin Ultimate Call to Action.

Measurement

If you’re doing any content marketing you probably have some form of analytics installed. It’s a must to check your stats but you should also be aligning these stats with the time and effort you’re putting forth. Ideally what you want to be measuring is conversions, social growth, and traffic.

Adding credibility

I would argue that the mere fact that your choosing to curate something your lending your credibility to that piece of content.

Curation inspiration

Remaining inspired to curate is one of those things that you don’t think about until your in the thick of executing the strategy. For instance, today in our live curating I just couldn’t find good curations right away. That is frustrating but that’s also why you need to have multiple listening platforms at the ready. That is if you haven’t built up a library of evergreen curations to go at a moments notice.

Organization

This one is huge as well. The biggest secret to ensuring curation is a low time intensive activity is to be organized. That organization comes down to being focused on having an easy way to find or save content to curate. Also that you don’t get too bogged down in reading content while your looking for curations. Another aspect is what we’ve mentioned already and have highly effective listening platforms that work for you.

Overall another great post on curation and we just wanted to expand a bit.

How to Monetize with Content Curation

How to Monetize with Content Curation

Today we’ll talk about how to monetize with content Curation. This is something we talk about a lot on this show. We will specifically talk about what are the best opportunities to monetize with Curation, how you put some of that into practice, and what are some of the things that you should look out for when you’re looking to monetize with content Curation. Well this is a subject we cover a lot, How-to monetize your content with curation and that in fact it’s probably the first thing you should think about if you’re employing content curation you’re spending your time your effort on a content strategy on a marketing strategy you should think about how do you measure your success and how do you monetize your success and at a high level there’s a couple monetization techniques that we found work really well:

  • Affiliate marketing
  • Advertising your own products and service
  • Building your sales funnel
  • Advertising
  • Permission marketing.

Let’s talk about each one of those individually

Affiliate Marketing

Affiliate Marketing, is a great way to monetize content Curation. All it takes is that you be really good at selecting your products and doing it on a consistent basis.

We recently curatedthis last Christmas season “a list of the top kid’s toys for Christmas”. We curated an evergreen list which is a series of products and kids toys and it was in the Amazon affiliate program. It did really well for us and we created an evergreen list updating it and getting it ready for the next Christmas Season. That’s affiliate marketing and how that works. You can do that across any marketing and over any niche. Some niches, and some markets don’t have as many opportunities for affiliate marketing but I should say all of these summaries can be mixed and matched that way you can do affiliate marketing and in all surety know how that plays together. But if you’re just looking to do Content Curation in affiliate marketing you definitely want to own the platform because it has a lot of tools like in WordPress that can auto attach Amazon affiliate links based on keywords there’s a lot of things that you can do that automate that process a lot so that’s one of the best ways to monetize Content Curation. Typically what you don’t know in affiliate offers is you’re a niche site that your reader may be creating. You see this a lot in the Internet marketing niche as well. Which as people curate content of the latest product releases they add their affiliate link. The challenge their is that obviously you have a larger competition and Content Curation is a low impact thing so for you to be able to monetize that you really got to be the go to source for that niche. Advertising Your Own Products and Service Second reason why people buy our product Curation Traffic is that they have their own product, service, or brand. content marketing using Curation works really well when your curating stuff around what your target market cares about. In your niche with your product or service any use of banner ads ,or e-mail opt-ins or menu items to actually convert they produce monetization opportunity.

You can visualize a website and you see it as a menubar there I one of the monetization opportunities that you should have an is easy to do is let’s say you have a service it is but like a legwork with me at whatever is unique your business right well on your curated site you can put that link into your all menu item that a monetization opportunity in addition to a banner on the sidebar of banner in-line below your content maybe even in-line text link ads that show up so that is an example of how you would monetize concentration you of the curating content adding your own commentaries but all the advertising would be cross-selling your service your product what you do so that’s that’s how you use the that monetization strategy that works really well we did after all product we did Epicurus traffic we curate content and then across sales are curate and platform we curate contents that is general news and we then advertiser product as well that creates conversion so that’s all that that’s another great strategy

Build your sales funnel

Build your sales funnel, along the same lines except the funnel is to be more focused on e-mail options where a lot of your as what what I what I think what I don’t think what I know actually I should say because we have a data to back this up.

This is a two-step process. Create a Banner ad for your side using your e-mail opt-in provider and place the forms and banners on your owned platform to create the opportunity for consumers to come and act on your invitation for subscription to your content.

Advertising

on the building yourself up advertising on this is that like AdSense we put AdSense ads or you put other banner ads people pay you to place. That works really well. Once again this comes down the metrics to your site one of the things I will say with AdSense you get a little careful because not careful you to ensure that you’re doing good Curation and what I mean by that you should be doing that anyways but you if you’re do not monetize with AdSense because of Google is very careful about their network you have to ensure that your Curation is really good meaning that you’re adding commentary your curating from trusted sources with this union also follow the general rules of content Curation. You can go to past episodes of the show and you can see a lot of advice about how to do curate.

One of things I will mention  is other advertising services out there that you can use applying to those networks and the putting on your curated site works really well I think that’s another strategy I have a personal preference. I don’t like advertising other than advertising my own products as a monetization strategy because it in with expenses firsthand it’s okay but if it’s not advertising we you’ve negotiated like a direct response type a relationship or relationship with advertiser it it has a diminishing returns and it’s tough to project and so I a so with the last one that I choose to monetize what exactly is a strategy I once again it comes down to the track the can drive the amount of eyeballs you can capture the

Permission Marketing

The final thing is permission marketing and permission marketing works great where you build an e-mail list;  your building people in social networks, maybe even a mobile list as well, and then your communicating maybe affiliate offers maybe running advertising. We do in these other activities but building your permission channel works well. as well we do this up with a lot of curated sites that have an e-mail opt-in on their sidebar we also have an e-mail sometimes a two-step top 10 we talked about there’s an offer like “get the 10 steps to curating content to make money,” write something like.Then they click on that and they will go and enter their e-mail and that’s when building your permission channel a lot of our clients to that as well I see that a lot of curated sites were people by Curation Traffic they employee that the building your permission channels is, the process to monetization because want to build a relationship with your list then you can send out affiliate offers you can send maybe you’ve created a product around this site your curating it also a lot of these things complete oversold on these monetization strategies complete over but at its core those are really the 5 best monetization strategies that you can employ immediately. If your a regular listener to the show a lot of this comes down to consistency. these strategies need commitment and time for them to pay off. For you permission marketing, advertising, affiliate marketing, what wins the day what ensures that you have success with this stop is consistency and looking at it as a long-term approach being consistently sticking with it measuring your results tracking your results so that you can measure your success with the and sticking to it in a consistent manner at a lot of times I see people give up on him. I’m marketing activities and other stuff just before they get over that hill just before they get to the point where they’re actually getting to the top and start seeing some success they stop. That’s this it works the same I would monetize your content Curation look at it as of begun to ramp up you got earn the trust of your consumers to monetize with content Curation you got her the right really the monetize with content curation and that takes time so I and the great thing about concentration is low impact and it shouldn’t take a lot of time to do this stuff but on you got a good that disliking the a strategy good at it and then you can monetize.