Tag Archives: infographic

Content Marketing Metrics: How Marketers Are Measuring Content – Infographic

Content Marketing has seen a tremendous surge in popularity over the past two years. It has gone from industry buzzword to an indispensable part of marketing strategies, big and small. The surprising answer is that, despite acknowledging the importance of content, many marketers still have no strategy.

Content Curation – How to Find the Right Ingredients [Infographic]

Content has been the buzzword for awhile now and businesses of all sizes are in a race to figure out how to create the content their customers want. One way to avoid building all your content from scratch is to curate or aggregate — i.e., collect — relevant, high-quality content that other people have already created.

Here’s a few things missing from this infographic:

  • Consistency – content curation pays off the more  you keep to it and the more consistent you are with your efforts.
  • Owning the platform – without owning the platform you’re giving up huge amount of conversions.
  • Listening platform – while the infographic talks about it it’s actually one of the most important parts of a successful content marketing plan.