Tag Archives: marketing strategies

Official Release Announcement – Curation Traffic 2.0

It’s been a long time coming but we are excited to announce the newest version of Curation Traffic!

Quite a exciting and sought after updates (see full video overview below) and changes. If you’re an existing member simply log-in to the members area and download the new versions of the Curation Traffic Plugin and the You Brand, Inc. Plugin to get access. Or you should see an update in WordPress here shortly.

Added note: tomorrow we’ll release an update on the new theme options here at Curation Traffic.

Here’s what’s new in Curation Traffic v2.0:

  • Streamlined Look and Feel – This release we streamlined elements of CurateThis™, making things more clear, crisp, and putting into place the feedback everybody has given us over the last few years. You’ll notice a few things right away but you’ll probably also wonder why it wasn’t like this from the beginning (that was our first thought when we started putting it together).
  • You can now schedule posts in CurateThis! – We built all the publishing, scheduling and saving options you need right into the CurateThis™ bookmarklet for easy planning and effective marketing strategies
  • Featured Image and Image Handling Features – This feature was our most requested feature. Now you can auto set your featured image for easy integration with other themes on the market.
  • Custom CurateThis sizing – set a custom size for CurateThis to any dimension you would like (note: for any existing sites you will have to set the size and re-drag CurateThis to your bookmarks bar or tab).
  • Auto Image Attribution – now you posts will include an attribution to the image automatically.
  • Headline Clean shortcut – easily clean up unwanted headline text
  • Under the Hood – We did some major code refactoring in this release as well. What this means is we can have a more aggressive development cycle hopefully adding new features at a quicker pace. We are already testing a few that have a pretty excited but not quite ready to share yet.

The Details On The New Curated Images Feature….

You asked, we listened. Automatically adding featured images to each curated post was one of our most popular requested features from our users because with this update you now have the versatility to use Curation Traffic™ with almost any WordPress theme on the market.

Here’s the ins-and-outs of how this works:

You now have 3 options for your curated image. You’ll want to choose which setting makes the most sense based on how your theme handles images. Does your theme need an image to be a featured image? Or does your theme pick up the first image in the post box? Maybe your theme requires a featured image and an image in the post box for everything to look great. Whatever options you theme has we have you covered….

Your new options within the admin panel:

  • Image in Post Box (default): The image you select will remain in the post box.
  • Auto Upload, Set as Featured, Delete from Post Box: The image you have chosen in the post box will be automatically uploaded to your site (when you hit submit) and set as that posts featured image. The image in the post box will then be deleted from the postbox..
  • Auto Upload, Set as Featured, Keep Image in Post Box: Some themes only use the featured image on main pages, for the single post pages they only show images in the post box. This setting is just like the one above except it does not remove the image from the post box.

Here’s a quick overview of the Plugin New Features

 

Oliver Starr on Content Marketing with Content Curation

There’s a good but short interview from Oliver Starr of Pearltrees on Search Engine Journal:

There’s no doubt that content creation and content marketing will play an integral role in the marketing strategies of most brands in 2014, but what you probably didn’t know is that content curation can be an equally successful venture. If you’re struggling with creating original, unique, or shareable content, then content curation can be a perfect alternative. With these great tips from Oliver Starr, Chief Evangelist for Pearltrees and one of the earliest contributors to Techcrunch, you’ll be well on your way to becoming a content-curating master.

He mentions something that really defines the core of an effective curation strategy:

A great curated collection is not one that has everything, but one that has been honed to a fine edge.

Essentially a good curation isn’t a collection of everything you can find– it’s a collection of the best things you can find… click below to read more.

Photo Credit: Thanya Starr

Content Marketing Metrics: How Marketers Are Measuring Content – Infographic

Content Marketing has seen a tremendous surge in popularity over the past two years. It has gone from industry buzzword to an indispensable part of marketing strategies, big and small. The surprising answer is that, despite acknowledging the importance of content, many marketers still have no strategy.