Tag Archives: own the platform

If You Want to Profit with Content Curation You Must Own the Platform

Content curation is an awesome strategy. It is a low risk, big impact marketing tactic that has the ability to convert like crazy when put into action. In order for you to use it as an effective conversion tool for you or your business, however, when it comes to monetizing the curated content, the only thing that really matters is:

YOU MUST CONTROL THE CLICK.

Well, okay, other stuff does still matter. It is important to be a good curator and build trust and authority. These things are of prime importance in order to achieve the traffic you are looking for. But once the traffic is there, whoever controls the click ultimately determines where that traffic goes.

So, for this post, I want to ask you to join me in this bubble of thought where the only thing that matters is where the click goes, be that on a link, a product, or wherever you intend to direct the traffic. Regardless of how the user found the content, where that click goes, and who controls it, is what is most important. Continue reading

3 Tips to Boost Your Content Curation and Content Marketing

Okay… this graphic and story here really does hit home. The main point here is that content curation is some ways helps all other aspects of content creation. We see this firsthand especially with someone just getting started with content marketing.

Usually they start slow with curation but once they get the hang of it they then start to see opportunities to create content.

All this is backed up by…

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.

The article also dives in a little bit more on what, where, and how with your curating.

1. Sources of News to Curate

2. Types of Content to Curate

3. Where to Publish Curated Content

Here’s our thoughts:

Source of News

Create a series of listening platforms. This is easy to do with very minimal effort. You could create a series of RSS feeds. You could create a series of social media search around keywords in your industry. You could create google alerts and curate content as it’s emailed to you. You could check out our Ultimate List of Trending and Real Time Websites. The possibilities are really endless.

Types of Content to Curate

Everything. Seriously try it all and see how it works in your market. Curate videos from YouTube, Vimeo, other video sites. Curate infographics, simple graphics, and unique graphics. Curate gifs (and try GFYs). Curate long form content. Curate short form content. Curate a story or event. Curate the latest ground breaking concepts in  your market. When it comes to curation you need to try just about everything. See what works. See what generates clicks, views, and conversions.

Where to Publish Curated Content

One unbreakable rule here. You must own the platform. After that then  you want to publish curated content to as many sources as you possibly can. Twitter, Facebook, LinkedIn, Google+, Tumbrl, Pinterest, and any other network where you can expand your reach.

This article is a good primer on curation, especially if your new to the term or the concept, check it out…

content curation king

Is Content Curation King?

 

In this episode we’ll talk about, is content curation king? We’ve heard this – I’ve heard this phrase quite a bit, specifically around content marketing. I see it a lot, is content marketing king, but we’ll talk about is curation king? Or is it the queen, or is it the prince, or is it the peasant. So let’s jump right in.

Subscribe to the Content Curation Show.

What is a King in the Content Marketing Game?

When we think about this, something being king, right? That means it’s the top of the heap. It’s the ultimate ruler. It’s the thing you should really focus on. And a lot of, I guess, when I hear this phrase, especially around content marketing, I always wonder, why do we have to place this strategy above all else? Because increasingly today – and this is something probably that will go beyond curation. 

Be it social, your blog, other content platforms, any other platform that’s is coming up. Mobile, tablets, you know however people want to interact with you, your brand, your company, you have to be to interact with them in those platforms, right?

Content vs Curation

So when we talk about content versus curation and whether one or the other is the king, I think we have to really dial it back a little bit and say that all forms of marketing is in the kingdom so to say. Is in the castle. And is content, the act of creating content to connect with your target market, be it if you are a B2B – business to business marketer, or a B2C – business to consumer marketer, does content play a role? Yes. Because if you are engaging in social media, you can always curate stuff and curate stuff from other sources, but ultimately that’s someone else’s idea, that’s someone else’s product, it’s always better to be able to find ways to connect your product and to curate, to create stuff around your product I should say.

Is Curation on a Higher Level?

So, I don’t think curation is on a higher level. In some forms, curation is kind of like the prince. Not the queen. Cause I don’t know what the queen does. It depends on each dynasty obviously, some queens are more powerful than others. But I think that curation is more like a prince. And what I mean by that is you’ve got content marketing, which is creating content, creating unique content, is really a lot of times the driving source and what really creates authority and creates persuasion with your marketing.

Is Content Curation King?

But when you add curation onto that and let’s say the prince, the prince if you think about it, typically if you’ve got a very strong king that has accomplished a lot, the prince is always trying to find ways that he can live up to the name of the king. Live up to the accomplishments of the king. And that’s really where curation is placed, because curation, in it’s essence is a great strategy if you’re just getting started. It’s a great strategy to capture traffic. It’s a great strategy if you’re a content marketer to add on top of. Especially if you own the platform.

But, it will never, unless you – and I will add a caveat to this – curation will dominate the king, will essentially assassinate the king and become king if you do a really good job of it and you become a platform that is known to curate the best in your market. Then, a lot of times it will become king. You look at the way The Huffington Post got to it’s rise. Now they are obviously focusing a lot on unique content, but a lot of it was curated content, aggregated content.

Curation Platform Examples

Techmeme is another good example, that’s a straight curation platform. They don’t do any unique content. BuzzFeed is another good example. BuzzFeed started just curating stuff and even now they do a lot of curation but they are starting with unique content.

So you can do it but you have to do it in a very focused fashion and so the prince, in some ways, can outshine the king, but that prince better be good and better be ruthless, and eventually that prince will have to adopt the strategies of a king. And I believe if you do look at this – if we want to use this kind of analogy – content creation, when done right with a voice, with authority, with heart, with a why, always will win out above curation, because it’s your own ideas. It’s something people can connect with. It’s an emotional aspect done right.

Ultimately You’re Citing External Sources

Curation, ultimately you’re always pulling from someone else’s source. I still feel, even if you’ve mastered content marketing, you’ve master creation, you’ll notice everybody who has, they still curate. And they still curate on their own platform because it’s more traffic. It’s more eyeballs on their stuff. And in some aspects, when you get known as a content marketer, as a person who can create content I should say, and you put the strategy of curation on top if that, you’ve built authority, ultimately you’re looking for more eyeballs. You’re looking for more traffic. And that’s what curation delivers to you.

So that’s another interesting aspect to this.

So is content curation king? No, I don’t even think its queen. Possibly it’s a prince. I definitely don’t think it’s a peasant. But it’s somewhere in the upper echelons of the court – the king and queen’s court. So it’s somewhere in there.

And I’ll say one other thing, if you’re new to the show, if you’re new to curation, number one if you’re new to content, start with curation. Because it teaches you how to be a good content marketer. So I would suggest start with curation. We have a tool called Curation Traffic that allows you to really easily do that.

Aren’t You Already Doing Curation?

If you are a content marketer, I would suggest add curation to what you are doing if you are not already doing it. You probably already are in social media, but add it on a platform that you own, that you control, that you can monetize right away. That to me takes your audience, your authority and in some ways can double or triple the existing engagement you get right now. So that’s something that I would suggest.

That’s all for this episode. Look you can subscribe to this show in iTunes. You can definitely subscribe on YouTube if you are watching this on YouTube. Or if you are on our website CurationTraffic you can go to the blog section and see all the podcast episodes. You can follow me on Twitter at Scott Scanlon, and you can follow us on – you’ll see all the other social accounts, so that’s all for this episode. I look forward to seeing you on the next show.

5 Tips for Becoming a Better Curator

Rock the Deadline created a really good post on curation. Here’s one of the best lines I’ve seen that really sums up one of the biggest success points for curation:

Content curation is an art, not a science. The most useful tool is you.

This is something we talk a ton about not only on our blog but also in the podcast, you– the ultimate curation tool.

That’s why automated curation has a long way to go. It’s also one of the reasons why our focus has been building a simple to use tool where you own the platform.

I also think these tips are spot on but wanted to add a little bit of commentary to the mix:

1. Nail your interests. Give your curation character.

 

This is one thing I don’t see talked about much in curation– that is ensuring what you curate holds your interest. It’s not to say you can’t curate things that don’t interest you but when you align your interest with your markets interest it really does shine through.

2. Look beyond the obvious sources. 

Awesome tip here and one of the secrets of good curation, we call it Horizontal Content Curation (quick slideshare).

3. Get out more.

Share, share, and share. The state of digital media today means that it’s easier than ever to reach your target market and sharing your curations allows this to happen. It’s also why we’ve built sharing as a core part of Cuation Traffic.

4. Don’t thieve! Comment and credit to add value. 

Basically add commentary and always attribute. Although you can follow the Digg model and simply create a platform that highlights content and is highly effective.

5. Be original in your thinking.

This is another thing we talk a ton about. Don’t curate from places everybody else curates from. Don’t highlight the same aspect of story, think outside the box. Find ways to add value in ways that your market will be surprised.

Some really good unique tips here on curation, click below to get more insight into each and every one.

Image courtesy of rockthedeadline.com

best practices for content curation

Best Practices for Content Curation

Today we cover some of the best practices for content curation. If your new to curation you’ll want to check out a few of our recent episodes or visit the curation resources section of our site. You can listen and download above or watch the video down below. Also subscribe to our podcast in Itunes.

Best Practices in Content Curation:

  • Own the platform
  • Always attribute your source
  • Add great insight or commentary
  • Keep a schedule
  • Find awesome sources
  • Consistently surprise your audience

Here’s a brief overview of each one of these but we go into greater detail in today’s show.

Own the Platform

Why this is a best practice for content curation is without own the platform you are not able to monetize right away. Also as time goes on when you own the platform you get the benefit of all the curated content.

This builds not only your authority but also your digital footprint. This helps with allowing you or your company send the right signals to the search engines. We cover this in a little bit more detail in the post linked above but also in today’s show.

Attribute Your Source

This is not only a best practice in content curation but in life as well. Have you ever come across someone who you know consistently is taking ideas or concepts from someone else, but they never credit that other source? If you have then I bet in your eyes they lost some credibility  This works the same way when you curate content.

The general rule is be very liberal in your sourcing and make it plain as day without hiding links, sources, and attribution. in some ways this is one of the most important best practices in content curation.

Add Great Commentary

This is where curation shines, without great commentary in some ways you just adding to the noise. I will add one caveat to that though. Sometimes just the sheer act of your curating something is value enough. The best well known example of this is the DrudgeReport.com. Very seldom is there any commentary other than a link but the act of the site highlight that particular story is the value in the curation itself.

Generally though it’s better to add your own thoughts and ideas or at a bare minimum why you chose to curate that piece of content.

Keep to a Curation Schedule

This is a best practice for any marketing or inbound strategy but is a must for content curation. The main reason why is trust and authority is built overtime. The more that you become reliable and are seen as someone who is consistently creating value the more trust and authority you will build with your target market or niche. So keep to a schedule when you curate.

Find Awesome Sources

This one is huge. If you want to be a star curator and really make curation work for you follow one simple rule. Don’t curate content, stories, videos, etc. that everybody else in your market shares. This might be something that’s hard at first but the more you get away from those stories the more valuable your curation becomes. We talk about this a little bit more in the episode.

Surprise People or Your Audience

This is another big one. People like surprises (that’s also why the previous point we talked about is important).

How do  you surprise people with content curation? One simple way is to curate content they would never come across but they would find tremendous value. Usually this means your stepping outside of your core market and looking at other verticals or niches to find good ideas. Then you take those good ideas and you relate them to your market or your niche.

Best Practices for Content Curation Wrap Up

That’s about all for this episode, sure there might be a few more best practices and the best way to get those is to subscribe to our podcast in Itunes or you can subscribe to your RSS feed. You can also follow us on YouTube.

How Does Content Curation Work?

In this episode we talk about how does content curation work? Exactly what is the process that you follow to curate content?

In some ways we all curate given how we share things with social media, share things with our friends, co-workers, and family via email. But today we talk more about employing content curation as an inbound strategy.

There really are 5 core steps to how curation works:

  1. Decide what you want to be known for.
  2. Find your sources
  3. Curate and add commentary
  4. Publish your curated piece of content
  5. Promote

Let’s break down each one of those with a little bit more detail.

Here’s the Details on How Content Curation Works

The first step is decide what you (or your company) should be known for. What type of concepts, ideas, thoughts, and content do you want associated with? What type of things would you target market care about?

This is probably one of the most important steps because when you define what you want to be known for you set the right foundation for curation success.

Finding Sources

We’ve said this before and we will probably say it again. Your sources are gold. You want to be able to consistently find sources that your target market and the people that follow you will appreciate. That means you don’t curate content that everybody else is sharing or curating. We talk a little bit about this in the Horizontal Content Curation
.

We suggest you also set up a listening platform, like the one we describe in Using RSS Feeds with Content Curation.

Curate and Add Commentary

Once you’ve identified  your sources your next step is to find great stuff to share. That’s when you really want to curate and add your own thoughts.

There’s 2 ways of thinking on this. First, you can expand on the original idea or ideas from your curated piece of content. The other option is to back up your reason or share you reason for curating this particular piece of content. You might even use both of these strategies on one curation but generally your doing one or the other.

Publish Your Curated Content

This part is important and we talk a little bit about it in the episode. The main point I would bring up here is it’s important that you own the platform. Without owning the platform the the question of “How Does Content Curation Work” breaks down a bit.

That’s because curation in my mind only works when you can monetize right away. Sure there’s an aspect of building authority and trust but ultimately I like strategies (and marketing) where I can monetize the traffic and attention immediately. The post I reference above has more information on this concept.

Promote

It’s not just enough to find, curate, and publish. Your next step is to consistently promote your curated site and your curations. This is really where the traffic opportunity comes into play. First there is the immediate benefit of sharing your curations but if you take a long term approach something else happens as well.

People will start to follow your curated site and content. That’s where the authority and trust comes into play. But if you don’t promote on a ongoing basis then the strategy of curation really will never pay off. Ultimately you have to get people to see your stuff so you can gain awareness, grow your permission channels or create sales.

Ultimately following these steps is how content curation works. That’s all for a recap but we cover all these topics in much more detail in today’s episode.

Content Curation Tools -(Podcast)

Content Curation Tools

Selecting your tools can be tricky.

Selecting your tools can be tricky.

Today we’ll talk about Content Curation Tools.

Say that you’ve actually said hey content Curation is a strategy I want to employ for myself or my business.   Now I just need to know what kinds of tools exist. What are your options for Content Curation? That is what we will talk about today.

Well this is a subject we know a lot about because we created a tool called Curation Traffic and why we created that tool is we couldn’t find something that was push-button simple.

We have deep experience with Content Curation tools and when we talk about tools that there’s a couple things to keep in mind will talk about at a high level going to detail.

There is so that is really two buckets of tools :

  • Hosted Platforms – your curating content is hosted by them it’s on their platform and I it’s not something you can easily control
  • Owning the Platforms – this is a platform you control and you own the leads, can monetize the traffic and you decide which tools run your curation strategy

Hosted Platforms  Curating-Social-Sharing

In essence you could say that Facebook is a great Curation tool it allows you to build an audience and easily add content there and build trust with them. The challenge with Facebook is that you can’t really control your monetization.

If you think about it, there is other things trying to get your audience’s attention their, Facebook has its own ads as well, so when you look at the value of and monetizing engaging people on Facebook as a Curation platform you get so many mixed messages how can you really monetize with that? And that to me is really the essence of Content Curation. You’re doing this for a purpose.

Most people want to spread their brand, their idea, their business, their products or they want to build a separate niche site to monetize.

Now you could say that those social media sites like Pinterest and Instagram are Curation platforms  but

I want to talk more specifically about a popular tool out there, a tool we like to use called Scoop.it.

 

Scoop.it is a Hosted Platform:

  • Hosted Platform (You Do Not Own It)
  • Limited Monetization Options
  • Limited Design Elements

I created a podcast called the Defining New Media and I started the podcast because I was new to podcasting on a hosted platform and that allowed me to get up and get up and running like within 10 min.

I had a site. I had all the feed set-up, iTunes set-up, all I did was upload a logo, Small Description and all that was left to release my show, was just to upload a blog post in the MP3 and everything worked.

Everything was hunky dory until three or four months down the road.

I decided I wanted to actually begin monetizing as I was starting to have more success and see an increase in subscribers, But it became a huge challenge to monetize.

Owning the Platforms

It doesn't need to be the one in the subway though.

It doesn’t need to be the one in the subway though.

I really didn’t have total control of the stuff I was creating and that was a huge problem for me to take and tackle.

What I had created and transferred over from Defining New Media to a platform that I controlled was independence. So I can actually monetize and set it up as my original intent was at conception and run my owned ads and set-up shop as I wanted to.

Why I wanted to set it up and in the lesson I would take that is the same way with Content Curation.

You can get started on these Curation tools and they provide the ability for free to going airing user tools and another benefit is that it has a community sometimes the you can easily reach additional people but the challenge is your building something on someone else’s platform.

On Your own platform you have the ability to craft and design your own messaging and evolve your messaging to develop and grow with your market.

Content Discovery Tools

The Secret Sauce Behind Content Discovery is You, as a person, we have yet to find a machine that can help us find great stuff you should be sharing. A lot of this is great stuff that isn’t always directly relatable to your marketing niche quite directly.

Examples often rise in the form of marketing storytelling and it is often one of the most powerful things you can do.

So a lot of times we curate stuff around storytelling that is from writing or from writing in websites, on writing about certain characters around character development and plot development and related to how you can employ this in marketing that’s an important aspect. I don’t know any content discovery tool that allows me to like say and we tested them all to say I want to build a subset of writing type of websites and related to marketing that the human that’s the best thinking that the human element brings. So we use a series of RSS feeds newsletter feeds different tools so that we can be kind of the curator and that’s our content discovery week, Re: self-selected our sources so and I as say this because we’ve been curating seriously one I mean seriously all of our clients curate all of our clients use our platform in a series other platforms but we’ve been curating and using it as a strategy ongoing for the last couple years and we tested just about any listening platform out there and we’ve yet to find one that that saves us time above us just creating a series of really simple systems that we tap into that allow you to curate quickly but this so that we cover in our training but that it’s I guess I am on sharing that here in the curate and tools because that’s one of the benefits that constantly comes up with the tools.

it’s also another reason why Curation Traffic, We have not built a listening platform or content discovery tools into our platform because we teach effective Content Curation and it’s very hard I think to create a discovery platform that allows you to do effective Content Curation we are just not Parroting the market. Thus finding great stuff and commenting on it with depth and resourcefulness and length will be rewarded. Look outside the box and what is trending and popular is often the opposite of what you should be spending your time curating. Look at tools that allow you to own the platform for your tools and develop a great readership of newsletters and filters and RSS that is quick and easily available for you to digest and turn into great curated content.

How to Monetize with Content Curation

How to Monetize with Content Curation

Today we’ll talk about how to monetize with content Curation. This is something we talk about a lot on this show. We will specifically talk about what are the best opportunities to monetize with Curation, how you put some of that into practice, and what are some of the things that you should look out for when you’re looking to monetize with content Curation. Well this is a subject we cover a lot, How-to monetize your content with curation and that in fact it’s probably the first thing you should think about if you’re employing content curation you’re spending your time your effort on a content strategy on a marketing strategy you should think about how do you measure your success and how do you monetize your success and at a high level there’s a couple monetization techniques that we found work really well:

  • Affiliate marketing
  • Advertising your own products and service
  • Building your sales funnel
  • Advertising
  • Permission marketing.

Let’s talk about each one of those individually

Affiliate Marketing

Affiliate Marketing, is a great way to monetize content Curation. All it takes is that you be really good at selecting your products and doing it on a consistent basis.

We recently curatedthis last Christmas season “a list of the top kid’s toys for Christmas”. We curated an evergreen list which is a series of products and kids toys and it was in the Amazon affiliate program. It did really well for us and we created an evergreen list updating it and getting it ready for the next Christmas Season. That’s affiliate marketing and how that works. You can do that across any marketing and over any niche. Some niches, and some markets don’t have as many opportunities for affiliate marketing but I should say all of these summaries can be mixed and matched that way you can do affiliate marketing and in all surety know how that plays together. But if you’re just looking to do Content Curation in affiliate marketing you definitely want to own the platform because it has a lot of tools like in WordPress that can auto attach Amazon affiliate links based on keywords there’s a lot of things that you can do that automate that process a lot so that’s one of the best ways to monetize Content Curation. Typically what you don’t know in affiliate offers is you’re a niche site that your reader may be creating. You see this a lot in the Internet marketing niche as well. Which as people curate content of the latest product releases they add their affiliate link. The challenge their is that obviously you have a larger competition and Content Curation is a low impact thing so for you to be able to monetize that you really got to be the go to source for that niche. Advertising Your Own Products and Service Second reason why people buy our product Curation Traffic is that they have their own product, service, or brand. content marketing using Curation works really well when your curating stuff around what your target market cares about. In your niche with your product or service any use of banner ads ,or e-mail opt-ins or menu items to actually convert they produce monetization opportunity.

You can visualize a website and you see it as a menubar there I one of the monetization opportunities that you should have an is easy to do is let’s say you have a service it is but like a legwork with me at whatever is unique your business right well on your curated site you can put that link into your all menu item that a monetization opportunity in addition to a banner on the sidebar of banner in-line below your content maybe even in-line text link ads that show up so that is an example of how you would monetize concentration you of the curating content adding your own commentaries but all the advertising would be cross-selling your service your product what you do so that’s that’s how you use the that monetization strategy that works really well we did after all product we did Epicurus traffic we curate content and then across sales are curate and platform we curate contents that is general news and we then advertiser product as well that creates conversion so that’s all that that’s another great strategy

Build your sales funnel

Build your sales funnel, along the same lines except the funnel is to be more focused on e-mail options where a lot of your as what what I what I think what I don’t think what I know actually I should say because we have a data to back this up.

This is a two-step process. Create a Banner ad for your side using your e-mail opt-in provider and place the forms and banners on your owned platform to create the opportunity for consumers to come and act on your invitation for subscription to your content.

Advertising

on the building yourself up advertising on this is that like AdSense we put AdSense ads or you put other banner ads people pay you to place. That works really well. Once again this comes down the metrics to your site one of the things I will say with AdSense you get a little careful because not careful you to ensure that you’re doing good Curation and what I mean by that you should be doing that anyways but you if you’re do not monetize with AdSense because of Google is very careful about their network you have to ensure that your Curation is really good meaning that you’re adding commentary your curating from trusted sources with this union also follow the general rules of content Curation. You can go to past episodes of the show and you can see a lot of advice about how to do curate.

One of things I will mention  is other advertising services out there that you can use applying to those networks and the putting on your curated site works really well I think that’s another strategy I have a personal preference. I don’t like advertising other than advertising my own products as a monetization strategy because it in with expenses firsthand it’s okay but if it’s not advertising we you’ve negotiated like a direct response type a relationship or relationship with advertiser it it has a diminishing returns and it’s tough to project and so I a so with the last one that I choose to monetize what exactly is a strategy I once again it comes down to the track the can drive the amount of eyeballs you can capture the

Permission Marketing

The final thing is permission marketing and permission marketing works great where you build an e-mail list;  your building people in social networks, maybe even a mobile list as well, and then your communicating maybe affiliate offers maybe running advertising. We do in these other activities but building your permission channel works well. as well we do this up with a lot of curated sites that have an e-mail opt-in on their sidebar we also have an e-mail sometimes a two-step top 10 we talked about there’s an offer like “get the 10 steps to curating content to make money,” write something like.Then they click on that and they will go and enter their e-mail and that’s when building your permission channel a lot of our clients to that as well I see that a lot of curated sites were people by Curation Traffic they employee that the building your permission channels is, the process to monetization because want to build a relationship with your list then you can send out affiliate offers you can send maybe you’ve created a product around this site your curating it also a lot of these things complete oversold on these monetization strategies complete over but at its core those are really the 5 best monetization strategies that you can employ immediately. If your a regular listener to the show a lot of this comes down to consistency. these strategies need commitment and time for them to pay off. For you permission marketing, advertising, affiliate marketing, what wins the day what ensures that you have success with this stop is consistency and looking at it as a long-term approach being consistently sticking with it measuring your results tracking your results so that you can measure your success with the and sticking to it in a consistent manner at a lot of times I see people give up on him. I’m marketing activities and other stuff just before they get over that hill just before they get to the point where they’re actually getting to the top and start seeing some success they stop. That’s this it works the same I would monetize your content Curation look at it as of begun to ramp up you got earn the trust of your consumers to monetize with content Curation you got her the right really the monetize with content curation and that takes time so I and the great thing about concentration is low impact and it shouldn’t take a lot of time to do this stuff but on you got a good that disliking the a strategy good at it and then you can monetize.