Tag Archives: scot mckee

The Core Business Benefits to Sharing Others Content

Why would you want to share other people’s content? That’s one of the biggest questions asked about content curation.

Here’s a good video interview that goes into detail about why it’s a perfect fit for anybody creating content.

Here’s a quick recap of some of the key points covered:

  • It should be integral part of your content strategy anyway as a content producer
  • If you’ve built a network then you’ve already identified a core community, so sending along valuable ideas and content allows you to be part of that eco-system.
  • You really gain 2 core benefits
  • First, Your helping the person who created the content amplify their content… basically paying it forward.
  • Second, by curating your building authority. Either your views are supported by other people or your adding an alternative view from someone else in ¬†your market.