Tag Archives: search engine optimization

5 Reasons Content Marketing Is a Must for Your Next Trade Show

Janise Fryatt wrote a great piece on how event planning and content marketing are a perfect match.

Successful trade show marketers understand the value of both building relationships and providing useful information about how their products solve customer problems.

Here’s the five reasons why content marketing is a must for your next trade show:

1. It builds SEO (Search Engine Optimization)
2. It builds thought leadership, credibility and trust
3. It encourages third-party recommendations
4. It creates leads who are more sales-ready
5. It works year-round

I can’t disagree with any of those. Integrating content marketing with any trade show solves one of the biggest challenges people or brands have when creating content… what type of content should I/we create?

The time leading up to a trade show is usually filled with tons of great ideas on marketing, promotions, and how to reach your target market. Seldom do all these ideas get used in the trade show. Instead of letting those ideas sit on the shelf use them. Create content around them. Get your audience engaged and excited about seeing you at the show. Tell consistent stories leading up to the show that will get people curious and wonder what you have  planned.

Also remember content marketing doesn’t stop during or after the show. You should go into the trade show with the plan to create content during and that will last for months after. While this is a little bit more effort it’s well worth it and usually the content you can capture at trade shows you can’t get anywhere else.

Click the story below get more detail on each of the 5 tips.

[this post took 7.24 minutes to create with the Curation Traffic Plugin]

Image courtesy of cvent.com

Does Content Curation Help Your SEO?

Here’s a question we get often… does content curation help in my search engine optimization (SEO)?

This was something we really worried about when first we first started curating. We didn’t want to be penalized by the search engines when we upped our curated content. The main reason why was some of our best converting offers come from search traffic… so we beyond a doubt we didn’t want to send the wrong signals.

What we found surprised us quite a bit and I can unequivocally say that curation helps in your SEO efforts.

In fact, within a few hours after we started curating we saw search traffic.

Here’s How We Set Up Our Curated Site…

We set up curation within the directory structure of one of our main domains, in essence when we released our curated site it just looked like we upped our content output.

A good example of this in action is how we curate at youbrandinc.com (which is our main site) and our curation site is youbrandinc.com/marketing-news/. When we started curating here we also saw search traffic within hours of releasing our first curations.

Pretty amazing if you think about it. Still, we were surprised that some of our posts were within the top 10 of rankings for key phrases and key topics.

Why Does Curation Help?

Here’s the top 4 ways that Curation can help with your SEO…

  1. Search engines need signals – When you curate content from credible sources it shows that you have a trusted and authoritative site.
  2. It adds life to your site – Search engines love more and more content. When you curate you typically are adding 4-10 posts a day, more content equals a more living and breathing site.
  3. It keeps your site relevant – typically you’re curating things that are cutting edge in your market. When you curate in any market you’re typically sharing the latest trends, news, and tips. The search engines pick up on this and see your site as relevant to the market.
  4. Curation helps build authority – The more authority you have (in real life) the more trusted your digital content becomes.

Most of the curated content that we created included a few sentences of the original article, commentary of a few sentences  and a link back to the original source.

A Little Behind the Scenes

We also released this curated site with the Curation Traffic Theme before it had some great features we’ve recently added, such as microformats, the ability to limit the amount of links that went to the original source, and speed enhancements.

I mention that because I believe that if we released those same sites today it would have been even more successful (looking at it just from the SEO perspective).

Even without a tool like Curation Traffic I still feel curation can play a good central role in helping you build the SEO profile of any website or domain.