Tag Archives: sourcing

3 Tips to Boost Your Content Curation and Content Marketing

Okay… this graphic and story here really does hit home. The main point here is that content curation is some ways helps all other aspects of content creation. We see this firsthand especially with someone just getting started with content marketing.

Usually they start slow with curation but once they get the hang of it they then start to see opportunities to create content.

All this is backed up by…

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.

The article also dives in a little bit more on what, where, and how with your curating.

1. Sources of News to Curate

2. Types of Content to Curate

3. Where to Publish Curated Content

Here’s our thoughts:

Source of News

Create a series of listening platforms. This is easy to do with very minimal effort. You could create a series of RSS feeds. You could create a series of social media search around keywords in your industry. You could create google alerts and curate content as it’s emailed to you. You could check out our Ultimate List of Trending and Real Time Websites. The possibilities are really endless.

Types of Content to Curate

Everything. Seriously try it all and see how it works in your market. Curate videos from YouTube, Vimeo, other video sites. Curate infographics, simple graphics, and unique graphics. Curate gifs (and try GFYs). Curate long form content. Curate short form content. Curate a story or event. Curate the latest ground breaking concepts in  your market. When it comes to curation you need to try just about everything. See what works. See what generates clicks, views, and conversions.

Where to Publish Curated Content

One unbreakable rule here. You must own the platform. After that then  you want to publish curated content to as many sources as you possibly can. Twitter, Facebook, LinkedIn, Google+, Tumbrl, Pinterest, and any other network where you can expand your reach.

This article is a good primer on curation, especially if your new to the term or the concept, check it out…

5 Steps of Effective Content Curation

Below we share another concise that covers the 5 steps involved in content curation. Here’s the steps with some of our commentary:

Step 1 – Goals. Define why you’re curating, is it for authority, traffic, or both?

Step 2 – Topics. Decide on the topics and type of content your target market will care about. Also think about the type of content you want to be known for.

Step 3 – Sources. Find sources, in the end your sources are gold. They are what set you apart and keep people coming back.

Step 4 – Sense Making. We tend to call this commentary or distilling down the content. A good curator will always find ways to limit the clutter and get to the essence of a story or post.

Step 5 Sharing. Share your curated piece of content with attribution. Of course we recommend that you do this on a platform that you control but publishing your curation is the last important step.

Nowadays, so much content is being produced online at such a rapid rate. There are loads of websites online writing about every topic there is. However, with the exponential growth of the content over the internet (much noise!), it is becoming harder and harder to reach and find quality content about a certain topic and here is where content curation shines.

A Content Curation Primer

Well today’s show will cover a Content Curation Primer, specially what are some things you need to keep in mind as you go out there and first get started with content curation.

Let’s jump right in…

Now, we’re going to start on something a little bit, let’s say a higher purpose. Let’s say something more like a quest. And what I mean by that is to be a good curator, and if you really want to have success with content curation, you’ve gotta somehow have this higher calling that you are going to be the best content curator within your market, within your niche, or just in the world.

It’s About Authority and Trust

That might seem like a lofty goal but I think the reason you need to think that way is if you want to gain authority, if you want to gain trust, if you want to gain traffic, if you want content curation to be a strategy that’s going to pay off for you, you’ve gotta be really good at it. That means you don’t curate crap. You don’t curate stuff that people don’t care about. You curate good stuff. , or you find a way to curate stuff and relate it through commentary in ways that your target market hasn’t thought of, or in ways that helps your target market gain clarity.

So that’s something to keep in mind when you first get started with content curation.

Keeping a Schedule

Another thing is keep a schedule. I notoriously hate keeping schedules, but I find every time I do it, I get more done and I accomplish more and more things happen and it just works. So with any marketing strategy, with anything else, I believe you need to keep a schedule. This is the same thing with curation. If you’re going to curate, curate the same amount every day, curate the same time. You can mix it up and test, but keep a schedule. That usually means a daily schedule. Especially with curation.

Now it depends on your market or your niche how much content you want to curate. Something you can just curate once a week and that’s good enough. But most and the way the world works today with information and the flow of information, and garnering attention on a consistent basis, you should really keep a schedule to curate on a daily basis.

Maybe you can take the weekends off. Or a lot of times you will notice even in B2B or business to business environment, there’s a lot of people who are still around looking at stuff. That’s maybe when they have time to do research or look for other options. So think about that. Think about how can I curate stuff on a consistent basis. That’s what wins in marketing, that’s what wins in blogging, and it especially wins in content curation.

 Curate Great Content (Only Those Worthy)

The next thing is, curate – we kind of talked about this – which curate great content. And one thing I would caution you from is don’t curate stuff that everyone else in your market curates.

Because then you are just part of the noise, and you don’t want to be part of the noise, so consistently find things that you can curate that your market doesn’t know about or that you can actually pull in and relate it to your market.

And in some ways, and this is what you’ll notice with good curators that maybe you follow or just places that you see that are good curators, their sources are gold.

Meaning where they find their content and where they get their content is highly reliable. It’s stuff that their target market will care about and it’s sources that they’ve developed maybe over years that really kind of put them above the rest, so you’ll want to think about that as well. Don’t curate from where everybody else does cause then you’re part of the noise.

Horizontal Content Curation

One of the strategies and we have actually a slide share kind of a presentation that we put together called horizontal content curation – you can search Google for that, or you can go to Curation Traffic to check that out- but horizontal content curation is taking a topic that is – and the example we give in there is storytelling. I believe any good marketer, if they know storytelling, then can be an even better marketer, so I believe the ability for a marketer to tell a story makes them very powerful. So a lot of times we curate stuff around storytelling from writing blogs, writing websites, writing magazine, that talk about how to write a novel, how to develop characters then we relate it to marketing. Cause then I believe, once again, if you are a good storyteller you can be a good marketer.

So that’s a good example and you can get more information about that by just Google horizontal content curation, pretty sure we’re the only ones that have talked about that, or you can visit Curation Traffic, it’s in our resources section.

The Calling of the Curator

So that’s a good example, and those are some things I would keep in mind when you go out there and really start with your content curation. So first, only curate good stuff. Have a higher calling, have a calling that is bigger than yourself and really look at yourself as this top notch curator and I know it sounds,

I guess in some ways, have a code of ethics. I know it sounds, I don’t know what the word I’m looking for, but it sounds like this kind of out there, touchy feely thing. I believe it’s one of the, every time I see someone have success as a curator, they’ve always really took the role of curation as an important aspect of their business, so I’d do the same thing with your own stuff.  And find stuff that no one else is curating because your sources are gold.

So that’s all in this episode. You can learn more about Curation Traffic by visiting curationtraffic.com, you can learn a lot more about curation. And you can subscribe to this show obviously in iTunes or you can go to Curation Traffic the blog section and there will be a podcast section where you can view other episodes. Or if you are watching this on YouTube, definitely subscribe to our YouTube channel cause we release all the episodes on YouTube as well. I’ll see you on the next episode.  

Sourcing and Crap Detection 101 for Content Curation

Being a good curator means you’re not just providing tremendous value in many ways you should focus on treating your sources as gold. In thinking about this a little more for some upcoming episodes of our new content curation podcast I stumbled upon a great video and article on crap detection.

He talks a little bit about critical consumption. Which ultimately comes down to have credibility skills. Not just taking things at face value but diving deep and looking at the source. Looking for trust indicators and looking for easy ways to ensure your quoting or referencing a trusted source.

This goes beyond curation but also the consumption of information. I agree if we can teach people to have their own level of crap detection we ultimately have a better society. If you haven’t read the article referenced above it’s worth a read and also the video has tons of good insight as well.