Tag Archives: thought leadership

7 Spot On Reasons to Engage in Content Curation

KTPost originally titled their article “7 Excuses for content curation” but I don’t think you need an excuse to implement content curation. The 7 tips they provide are more than just excuses they are high value reasons to start curating right now. One important point to make is you should be curating first on your own platform.

We’ve all grown up learning that “sharing is caring,” and when it comes to content marketing, it’s no different. Content curation isn’t just a great way to jump-start and maintain relationships with prospects and experts in your industry, it can also save you time and find new inspiration. There’s no question that publishing original content is the ideal way to start building a distinct voice for your brand’s personality. However, curating content can serve to supplement those efforts and solidify the identity that you’re working to create.

1. Take Some Pressure Off Your Content Creation
2. Get Inspiration For Your Next Blog Post Or Infographic
3. Discover Potential Business Opportunities
4. Connect To And Interview Thought Leaders
5. Stay On Top Of Industry News And Trends
6. Show Love To Thy Neighbor
7. Establish Your Brands Credibility

7 Great Excuses for Curating Content

A few general thoughts on all these tips…

Sure content curation can take pressure off content creation but in the end curation contains a fair amount of creation if you’re doing it right.

One of the other interesting things you learn when curating is that it will inspire you to create like content. The act of curating really provides a fresh new set of ideas, concepts, and perspectives for you to write about.

The other tips really are good by products of curation. As you curate you begin to further understand  your market, the people in it, the thought leaders, and other market participants.

Can Proper Content Curation Feed Your Thought Leadership?

 

Really good post from Schulyer Richardson at ContentEquaulsMoney on using content curation for thought leadership. The post is more of a point/counter-point take on using curation and is spot on in a lot of areas.

Aspiring thought leaders often stress over the idea of not being able to produce enough original content to satisfy the needs of their community. It can seem like an unrealistic goal to produce fresh, quality content all of the time; and quite frankly it is. But don’t fret, aspiring thought leader! Content curation can be your best friend. And while it has that going for it, it can also cheapen your reputation if used improperly.

That last part is critical. Curation done poorly can harm your reputation if you’re not adding value. But what is value? For example, does the DrudgeReport add value? How about Techmeme? Isn’t just the fact that these sites highlight content value itself?

I’d agree/disagree (kind of like a politician) on another point in the story. The “make it timely” or that is you’re content should have immediacy and relevancy. While it is highly effective to make sure your content is about the current trends it’s not always necessary. Instead of trying to be a real time curation expert what if you could consistently find timeless things to share (evergreen content)? If you follow sites like UpWorthy (and the various other sites that have popped up) you see this model in action. Often they can take something years old, repackage it, and release it for huge traffic gains. Say what you will about these sites but why can’t you do the same thing? I’d argue you should be doing the same thing.

That’s just some of my initial thoughts after reading this. It’s well worth a read and provides one of the best and quickest overviews of curation I’ve seen.

Image courtesy of contentequalsmoney.com

5 Reasons Content Marketing Is a Must for Your Next Trade Show

Janise Fryatt wrote a great piece on how event planning and content marketing are a perfect match.

Successful trade show marketers understand the value of both building relationships and providing useful information about how their products solve customer problems.

Here’s the five reasons why content marketing is a must for your next trade show:

1. It builds SEO (Search Engine Optimization)
2. It builds thought leadership, credibility and trust
3. It encourages third-party recommendations
4. It creates leads who are more sales-ready
5. It works year-round

I can’t disagree with any of those. Integrating content marketing with any trade show solves one of the biggest challenges people or brands have when creating content… what type of content should I/we create?

The time leading up to a trade show is usually filled with tons of great ideas on marketing, promotions, and how to reach your target market. Seldom do all these ideas get used in the trade show. Instead of letting those ideas sit on the shelf use them. Create content around them. Get your audience engaged and excited about seeing you at the show. Tell consistent stories leading up to the show that will get people curious and wonder what you have  planned.

Also remember content marketing doesn’t stop during or after the show. You should go into the trade show with the plan to create content during and that will last for months after. While this is a little bit more effort it’s well worth it and usually the content you can capture at trade shows you can’t get anywhere else.

Click the story below get more detail on each of the 5 tips.

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Image courtesy of cvent.com