7 Spot On Reasons to Engage in Content Curation KTPost originally titled their article “7 Excuses for content curation” but I don’t think you need an excuse to implement content curation. The 7 tips they provide are more than just excuses they are high value reasons to start curating right now. One important point to make is you should be curating first on your own platform. We’ve all grown up learning that “sharing is caring,” and when it comes to content marketing, it’s no different. Content curation isn’t just a great way to jump-start and maintain relationships with prospects and experts in your industry, it can also save you time and find new inspiration. There’s no question that publishing original content is the ideal way to start building a distinct voice for your brand’s personality. However, curating content can serve to supplement those efforts and solidify the identity that you’re working to create. 1. Take Some Pressure Off Your Content Creation 2. Get Inspiration For Your Next Blog Post Or Infographic 3. Discover Potential Business Opportunities 4. Connect To And Interview Thought Leaders 5. Stay On Top Of Industry News And Trends 6. Show Love To Thy Neighbor 7. Establish Your Brands Credibility 7 Great Excuses for Curating Content A few general thoughts on all these tips… Sure content curation can take pressure off content creation but in the end curation contains a fair amount of creation if you’re doing it right. One of the other interesting things you learn when curating is that it will inspire you to create like content. The act of curating really provides a fresh new set of ideas, concepts, and perspectives for you to write about. The other tips really are good by products of curation. As you curate you begin to further understand your market, the people in it, the thought leaders, and other market participants.